

“Beyond the headlines though, our brands are differentiated through clinically studied and oftentimes exclusive ingredients, zero sugar ‘better-for-you’ positioning, certifications like NSF providing peace of mind and trust that our products contain only what we say they do and last but not least are recognized as having best in class flavor with a range of options from true-to-fruit ― Strawberry Watermelon ― to childhood nostalgia ― Frozen Bombsicle and Skittles,” he continues.įor Nutrabolt, the company has introduced new solutions and formulations to address a range of needs and categories.

We lead our respective categories across all channels of trade and are trusted by consumers represented by our more than 38,000 five-star reviews on Amazon. “In doing so, we have the most diversified consumer base and distribution strategy of any brand in the space helping consumers at all levels with a unique relevant product architecture across all channels. “Our mission has been one about maximizing human potential and driving absolute brand accessibility,” he says.

Now the company has brands in more than 125 countries around the world and has become a trusted leader that is driving effective results and delivering on promises to its consumers, Herman notes. A diverse health and wellness company, Nutrabolt’s entry into the consumer packaged goods (CPG) market began approximately 20 years ago with its Cellucor line of powder dietary supplements.
